The Book That Makes You A More Confident, Winning Copywriter In Under 3 Hours
This $10 package will help you sell more... get bigger and better clients... and turn one-off projects into life-long retainers.
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BONUS #1: The 802(k) Calculator
BONUS #2: Free Access to the Magic Tax Secrets Book
BONUS #3: The 7-Day Fast-Start Playbook
BONUS #4: The Secret 10% Bank Account
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BONUS #1: Scale Your Copywriting Business With Just 3 Clients Masterclass
BONUS #2: The "Project Finder" - Turns One-Off Projects into Life Long Retainers
What is Selling to Skeptics?
Selling to Skeptics is the book I wish I had when I was starting out.
Of course, there are many amazing books on copywriting. I'm in no way saying this one is "better."
But it IS different - and you'll see why that's so powerful in the book.
Selling to Skeptics lays out - in a simple, easy to understand framework - the copywriting process that took me from unconsciously competent...
To having a repeatable system that helped me win far more often.
And that in turn helped me earn more money, get more referrals, and command more respect from my clients.
It's complete with case studies of winning promotions. And lays everything out step-by-step so you can do it too. But you might be wondering...
Why Sell to Skeptics Anyway?
Because that's where all the money is. These days - in every market copywriters work in - buyers are skeptical. They've been burned.
And in the age of AI... when no one knows what's real and what's fake - it's gotten worse.
That's why focusing on skeptics is the best way to sell maximum customers in minimum time.
Which - as copywriter - is going to help you make the most money, right?
Copywriting is NOT Dying. But it IS Transforming...
Listen, if you're feeling the pinch of AI right now... if it's making opportunities scarce or driving down rates... if you're at all worried about your future as a copywriter...
Think of it this way...
I imagine the old direct mail copywriters had a bit of an identity crisis when the internet first came out.
Seems many thought the internet would make them obsolete.
They worried anyone could throw up a landing page and get cheap traffic to it.
But what really happened? Most people threw up crap that wouldn’t convert.
And the good copywriters stayed busier than ever.
The internet actually ushered in a golden age of copywriting.
I believe the same thing is happening right now…
AI is NOT killing copywriting - it’s only making great copywriters more valuable.
Now's not the time to give up. It's time to get better.
Now Available for Fast Digital Download
$208.95 A Low Price of Just $10
(Save $199)
Download the Digital Book for $10 - and get $194 in FREE training.
Start reading in 2 minutes on your browser... Apple Books... Kindle... Nook... or other favorite device.
We securely process payments with 256-bit security encryption
2 FREE Bonuses
Bonus #1 - Scale Your Copywriting Business With Just 3 Clients
Bonus #2 - The "Project Finder" that Turns One-Off Projects into Retainers
BONUS #1: The 802(k) Calculator
BONUS #2: Free Access to the Magic Tax Secrets Book
BONUS #3: The 7-Day Fast-Start Playbook
BONUS #4: The Secret 10% Bank Account
Found at Major Booksellers Worldwide
Found at Major Booksellers Worldwide
Enter The New Hope Framework™
One of the most powerful sections in the book is my New Hope Framework.
That's the name I coined for the repeatable system I created around winning copy.
At the time, I was teaching a small group of copywriters how to write health copy.
So I taught it to them.
And the results were amazing...
One of the most powerful sections in the book is my New Hope Framework.
That's the name I coined for the repeatable system I created around winning copy.
At the time, I was teaching a small group of copywriters how to write health copy.
So I taught it to them.
And the results were amazing...
My formula worked so well for other copywriters, I knew I had to write it down in a book - to help other copywriters win more often and earn higher incomes.
My formula worked so well for other copywriters, I knew I had to write it down in a book - to help other copywriters win more often and earn higher incomes.
What’s Inside Selling to Skeptics?
How "features and benefits" leaves most of the money on the table - and what to do instead.
How new beats best - and how to make even the most boring offer sound new.
How and when to combine stories with proof to bypass skepticism.
8 simple persuasion devices to help close the sale.
The real reason marketing fails in the toughest markets - hint: it's not usually the copy or the offer.
How "features and benefits" leaves most of the money on the table - and what to do instead.
How new beats best - and how to make even the most boring offer sound new.
How and when to combine stories with proof to bypass skepticism.
8 simple persuasion devices to help close the sale.
The real reason marketing fails in the toughest markets - hint: it's not usually the copy or the offer.
Order Selling to Skeptics On This Page and I'll Gift You These Bonuses Designed to Help You Make Even More Money - Faster
Selling to Skeptics is published by Morgan James Publishing. It's a real book that you can buy in your favorite bookstore or online retailer. It's not a cheap book I put together just for this funnel.
I'm certainly happy if you want to grab it from Amazon or Barnes and Noble or any other of your favorite retailers.
But if you order here on this page, I'm happy to give you the following gifts as well...
Selling to Skeptics is published by Morgan James Publishing. It's a real book that you can buy in your favorite bookstore or online retailer. It's not a cheap book I threw together.
I'm certainly happy if you want to grab it from Amazon or Barnes and Noble or any other of your favorite retailers.
But if you order here on this page, I'm happy to give you the following gifts as well...
BONUS #1: The "Scale Your Copywriting Business With Just 3 Clients" Masterclass
$97 FREE
A lot of freelance copywriters think you need 5... 10... or 20 clients to make a great living. On the other hand, in-house copywriter think the right number is 1 - until that job disappears.
I'll show you in this masterclass why I think 3 clients is the perfect number. And how to structure those relationships to maximize your earnings.
Even if you never read the book - which would be a shame...
This training could help you double or triple your earnings - without having to work around the clock.
BONUS #1: The "Scale Your Copywriting Business With Just 3 Clients" Masterclass
$97 FREE
A lot of freelance copywriters think you need 5... 10... or 20 clients to make a great living. On the other hand, in-house copywriter think the right number is 1 - until that job disappears.
I'll show you in this masterclass why I think 3 clients is the perfect number. And how to structure those relationships to maximize your earnings.
Even if you never read the book - which would be a shame...
This training could help you double or triple your earnings - without having to work around the clock.
BONUS #2: The "Project Generator" That Turns 1-Off Projects into Life-Long Retainers
$97 FREE
One of the keys to making more money as a Copywriter is understanding what a client is missing before they do.
This tool will help you instantly pinpoint new project ideas to pitch to your clients. When you become the "idea person" inside that company, you earn more money and become irreplaceable.
BONUS #2: The "Project Generator" That Turns 1-Off Projects into Life-Long Retainers
$97 FREE
One of the keys to making more money as a Copywriter is understanding what a client is missing before they do.
This tool will help you instantly pinpoint new project ideas to pitch to your clients. When you become the "idea person" inside that company, you earn more money and become irreplaceable.
Frequently Asked Questions
Is this just another generic book on copywriting?
No, this isn't a book about headline formulas.
It's about the psychology of belief. And what to do when you're selling in the world's toughest markets.
If you can learn to sell the most skeptical people in your audience, you maximize sales from your work.
If you apply what you learn in this book, it will take your copy to the next level.
Is this only for long form copy? Or health or financial copy?
No. Skepticism exists in every market.
And in today's world, it's only increasing.
If your job depends on writing copy that moves someone to action, you'll benefit from having the frameworks inside this book.
It works in long form copy, ads, emails, and anywhere else persuasion is needed.
Is this theory - or something I can actually put to use?
Selling to Skeptics is a blueprint for writing stronger copy.
You'll walk away knowing how to...
Open arguments so even the most skeptical readers lean in with an open mind.
Structure proof properly so it feels believable.
Position ideas so they feel new - even if they're not.
Build sales messages that tap heavily into emotion... yet feel logical enough to satisfy the hardest buyers.
Plus, when you begin using the New Hope Framework™ - every piece of copy you write will have an unfair advantage - especially in the world's toughest markets.
Who is Selling to Skeptics For?
I wrote this book for Copywriters who already know the basics - but who want their copy to win more consistently.
If you've ever written copy you thought was solid... only to have it bomb or just do 'ok...'
This book will help you understand what that happens - and how to fix it.
If you're a keen new copywriting student, this book will give you an edge over your competition.
And if you're a copywriting veteran, I guarantee you haven't seen the information presented this way.
And there will be nuggets in here that you can use to immediately boost your income.
What devices can I read Selling to Skeptics on?
Since Selling to Skeptics is traditionally published, you can read it on your favorite device. Of course, you can read it as a PDF.
But I think you'll want to make highlights and notes. So it's great you can download it on your Kindle, Kobo, Nook, or Apple Books App.
Can I get a physical paperback copy?
Yes! You can order it through your favorite online retailer.
But if you'd like the bonus package, it's best to order both the digital version here...
And the physical version from somewhere like Amazon, Barnes & Noble, Bookshop.org, etc.
How to Get Started
Step 1: Order Selling to Skeptics now.
Step 2: Log into your member area and access your book plus the $194 in bonuses.
Step 3: Invest 2-3 hours reading the book. And start writing more winning copy tomorrow.
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